2025 year in review

A year of lights, dreams and family – this is how we ended 2025

By the end of 2025, we see ourselves as a cohesive family business behind two online stores – Natura Products and Varazlámpa. When we started in 2024, we knew only one thing for sure: we wanted to make and distribute products that we would also be happy to give to our own family – as gifts, for the children's room, the bedroom or the living room.

The green globe logo of Natura Products symbolizes naturalness and our steps towards a global presence, while the colorful light bulb of the Magic Lamp represents the playful, magical light that we want to bring into homes with our lamps. The circular “stamp” of NP‑TRADE shows that all of this comes together in a common family company founded in 2024.

From a family business to a brand

We have been a family business since the beginning, where every member of our family contributes to our everyday lives with their dedicated work. Some help with product design, others with production and packaging, others with customer service or background administration – but the goal is common: to provide the highest level of attentive and human service.

In 2025, we felt even more that this family background is one of our greatest strengths: decisions are made quickly, we know our customers' feedback, and we can respond flexibly to any new needs. We are grateful that more and more people choose us, and many return to the webshops not only as customers, but also as returning acquaintances.

Natura Products and Magic Lamp – what do our brands represent?

At Natura Products, we have been refining herbal pillows, 3D wooden wall decorations, maps, family trees and other gift ideas over the past year. In 2025, our goal is to expand our herbal pillows and decorative products with new patterns, shapes and combinations to offer even more personal, even more “tailored to home” solutions.

At Magic Lamp, we have expanded our range of 3D lamps so that everyone can find the lights and spectacular effects conveyed by lamps that suit them in as many styles and occasions as possible. In 2025, our wooden wall decoration products also appeared in the Magic Lamp web store, making it easier for those who originally came to the site for the lights to find these special pieces.

Our goal is for the lights and wooden decorations to reinforce each other and create a homely, personal atmosphere: together with the wooden decorations of Natura Products and the lamps of Varazőlámpa, they tell a story about family, shared memories, and intimate moments.

EU trademark, international market and marketplaces

A major milestone for us is that we received the European Union trademark in 2025, which confirms that we are on the right track and also represents a responsibility: we want to consistently represent this quality in the future. In the same year, we also entered the international market, so our products could be known not only in Hungary, but also in other European countries.

During 2025, we also appeared on various online marketplaces, where new customer groups were able to meet our products - this brought a lot of feedback, learning and new opportunities. We keep the same goal in mind on all platforms: reliable quality, understandable information and friendly, familiar communication.

NP‑TRADE Ltd., logistics and cash on delivery

NP‑TRADE Ltd., where the management of Natura Products and the Varázlámpa web store was centralized, began its work in October 2025. The circular “stamp” image element symbolizes not only a legal framework, but also a kind of seal: a guarantee that the same family and the same responsibility stand behind both brands.

Much of 2025 was also spent fine-tuning the background: we continuously improved customer service, simplified ordering processes, and managed to develop multiple delivery methods so that everyone could find the most convenient solution for them.

Where next? Our plans for 2026

We have several specific plans for 2026, which we have compiled based on feedback from our customers, prospects, followers, and partners. The most important directions are:

• Further product developments: introducing new patterns, shapes and combinations for our herbal pillows, wooden decorations and Magic Lamp products.

• Service development: further simplification of the purchasing and delivery process, fast, transparent information at every step.

• In 2026, we made cash on delivery available again for all our products because we know that this payment option gives security to many customers.

• Maintaining a friendly, family-like tone: we want to continue to communicate as if you were buying from a friendly, familiar family, not a faceless company.

• Content and community: more useful blog articles and social media posts about gift ideas, decor, nursery lights, and restful sleep.

We want to continue to convey value with our products: objects and experiences that will accompany you for years and make homes and shared moments a little more beautiful.

Family wishes

Finally, we would like to thank you from the bottom of our hearts for supporting our family business with your orders and feedback in 2025. We wish all our customers, interested parties, followers and partners a blessed and peaceful Christmas and a successful and healthy Happy New Year – on behalf of the Natura Products and Magic Lamp families, as well as NP‑TRADE Kft.